A year-long strategic partnership with a high-potential nutraceutical brand, delivering 100% year-on-year topline growth and a 400% improvement in marketing spend efficiency.
BACKGROUND
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Challenge: The client was new to the Indian ecosystem and had been struggling to set up their D2C platform for a year before onboarding 100Days. They were also facing challenges in running digital campaigns due to a restrictive industry.
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Our objective: To build an engaging and informational D2C platform and scale it up in a CM-positive manner.
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Scope of work: Facebook marketing, Google marketing, website management, marketing automation, affiliate marketing, store management, data analytics, warehousing, and fulfillment.
APPROACH
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Solved channel attribution to correctly attribute the absolute revenue impact of each channel, which led to scaling up high-returning channels and scaling down low-performing ones.
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Experimented with 30+ different ad concepts monthly to identify what resonated with the audience and what didn’t.
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Implemented key marketing automation journeys such as abandoned cart, lead generation, post-purchase, product page drop-off, and new user onboarding.
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Introduced an expert consultation section on the D2C platform to create additional value for customers purchasing through D2C.
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Launched 360-degree weekly and monthly engagement properties to boost funnel performance.
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Collaborated with customers to collect authentic written and video reviews for display on the website.
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Worked closely with the brand team to improve brand campaigns, pivoting to more influencer-led content for top-of-funnel creation.
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Set up granular, channel-level consumer journey analytics, enabling better decision-making across funnel drop-offs.
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Built consumer personas and conducted retention analytics, leading to stronger omnichannel decision-making for the brand.
RESULT
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Delivered over ₹2 Cr in annual revenue — a 100% year-on-year increase, along with a 500% improvement in marketing spend efficiency.
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Reduced customer acquisition cost by 66%, from ₹1,500 to ₹500.