A year-long strategic partnership with one of India’s top lingerie brands, delivering 50% year-on-year topline growth and a 200% improvement in marketing spend efficiency.
BACKGROUND
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Challenge: The brand had been struggling to scale its D2C platform for the past two years and was losing market share in the online lingerie category.
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Our objective: To grow their D2C vertical while maintaining EBITDA-positive performance.
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Scope of Work: Facebook Marketing, Google Marketing, Website Management, Marketing Automation, Affiliate Marketing, Store Management, Data Analytics
APPROACH
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Solved channel attribution to accurately measure the absolute revenue impact of each channel. This enabled scaling of high-performing channels and reducing investment in low-performing ones.
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Implemented a performance marketing ads experimentation playbook to standardize and record input and output metrics for each ad. This led to a clear understanding of what was working and what wasn’t, enabling us to double down on effective strategies and improve the overall marketing funnel.
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Benchmarked competitors across all traffic channels and delivered content and creatives that outperformed the category.
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Implemented key marketing automation journeys, including abandoned cart, lead generation, post-purchase, product page drop-off, and new user onboarding.
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Introduced 360-degree weekly and monthly engagement initiatives to boost funnel performance.
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Added relevant upsell and cross-sell options on the website, resulting in an improved average order value (AOV) for the platform.
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Introduced an easy return platform to build customer trust, resulting in improved retention and higher CSAT scores.
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Set up granular, channel-level consumer journey analytics, enabling better decision-making across funnel drop-offs.
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Built consumer personas and retention analytics, enabling stronger decision-making across the brand’s omnichannel strategy.
RESULTS
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Delivered over ₹8 Cr in annual revenue with ₹3 Cr in annual spends. This represents a 50% year-over-year increase in revenue, alongside a 200% improvement in marketing spend efficiency.
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Decreased customer acquisition cost by 75%, from ₹1,200 to ₹300.
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Improved website conversion rate 3X, from 0.5% to 1.5%.
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Reduced consumer returns by 50%, from 20% to 10%.
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Increased revenue from tail categories by 50%.