A 4-year-long strategic partnership with one of India’s leading sexual wellness brands to build their D2C channel from scratch and deliver an annual topline of ₹20 Cr.
BACKGROUND
-
Challenge: The client is a personal care conglomerate that wanted to build D2C channels for some of the brands in their portfolio but lacked the expertise and direction to develop a successful platform.
-
Objective: To build a one-stop destination for intimacy – going beyond just commerce.
-
Scope of Work: Facebook marketing, Google marketing, website management, marketing automation, affiliate marketing, store management, data analytics, warehousing, and fulfillment.
APPROACH
-
Implemented unique, industry-specific solutions such as discreet delivery, ensuring that parcels contained no visible communication of the brand or product.
-
Introduced merchandise on the platform and built combos combining branded products and merchandise. These combos yielded higher gross margins and allowed for better discounting strategies.
-
Planned and executed the launch of multiple new products within core categories, building strong market awareness and purchase intent.
-
Launched several new product categories beyond the brand's traditional portfolio.
-
Experimented with 30+ ad concepts on a monthly basis to identify what resonated with the audience and what didn’t.
-
Implemented key marketing automation journeys including abandoned cart, lead generation, post-purchase, product page drop-off, and new user onboarding.
-
Set up granular, channel-level consumer journey analytics, leading to better decision-making across funnel drop-offs.
-
Built consumer personas and conducted retention analytics, resulting in stronger omnichannel decision-making for the brand.
RESULT
-
Delivered over ₹20 Cr in revenue for FY 23-24.
-
Achieved sales comparable to Amazon, with a 4X higher average order value (AOV).
-
Contributed 90% to the brand’s global D2C revenue (the brand is present across all major global markets).
-
Built a ₹50 Lacs+ monthly revenue stream from newly launched categories.